Master 80% of Digital Marketing with Just 20% of the Effort
Digital marketing is the use of digital channels to reach and connect with potential and existing customers. It’s a broad field that encompasses a variety of tactics that often work together to craft a holistic marketing strategy that moves people from high-funnel awareness to engagement, retargeting, nurture, and ultimately conversion and retention. Each of these strategies can use a variety of the following tactics that we will discuss throughout this article. Ultimately, the combination of tactics that fit your business will vary by industry and target audience. Understanding your target audience is crucial to ensure you’re allocating resources and budget into channels that result in outcomes that aid your business’ bottom line.
Let’s move on to the digital marketing vehicles that you need to know to succeed. These components include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.
While there are many different digital marketing concepts to learn, it’s important to focus on the ones that will give you the biggest results. According to the 80/20 principle, 20% of the concepts in digital marketing will give you 80% of the results. This means that you don’t need to learn everything about digital marketing in order to be successful.
In this article, we’ll discuss the five essential digital marketing concepts that you need to know to get started:
Digital Marketing Concept 1: Search Engine Optimization (SEO)
SEO is the process of optimizing your website and content so that it ranks higher in search engine results pages (SERPs). When people search for keywords related to your business, you want your website to appear at the top of the page. This will make it more likely that they’ll click on your website and learn more about your products or services.
There are a number of things you can do to improve your website’s SEO, such as:
Digital Marketing Concept 2: Pay-Per-Click (PPC) Advertising
PPC advertising is a type of online advertising where you pay each time someone clicks on your ad. PPC ads can be displayed on search engine results pages (SERPs), websites, and other online platforms.
PPC advertising can be a very effective way to generate leads and sales, but it can also be expensive. It’s important to carefully target your PPC ads so that you’re only paying for clicks from people who are likely to be interested in your products or services.
Social media marketing is the use of social media platforms to connect with your target audience and promote your brand. This can be done through a variety of activities, such as creating and sharing content, running social media ads, and engaging with your followers.
Social media marketing can be a very effective way to build relationships with potential customers and increase brand awareness. It’s important to choose the right social media platforms for your business and to create content that is relevant and engaging to your target audience.
Digital Marketing Concept 4: Content Marketing
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action. Content can take many forms, such as blog posts, articles, videos, infographics, and e-books.
Content marketing can be a very effective way to generate leads and sales, as well as educate and inform your target audience. It’s important to create high-quality content that is relevant to your target audience and that addresses their needs and pain points.
Digital Marketing Concept 5: Email Marketing
Email marketing is the use of email to promote your products or services to a list of subscribers. Email marketing can be used to nurture leads, build relationships with customers, and drive sales.
Email marketing can be a very effective way to stay in touch with your customers and promote your products and services. It’s important to build a list of subscribers who are interested in what you have to offer and to create email campaigns that are relevant and engaging.
Conclusion
These five essential digital marketing concepts will give you a solid foundation for success online. By understanding and implementing these concepts, you can improve your website’s visibility, generate more leads, and increase sales.
Additional Tips
Here are some additional tips for success in digital marketing: